Saldanha | Growing Brands™

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▲ Seed ▲ Feed ▲ Weed — For 30 years, Saldanha has been growing brands and the branding field itself.







01. About




C O M P A N Y


1993 | 2023



Brand Collaborative

Established in 1993, Saldanha Inc. is a Toronto-based brand collaborative that partners with innovators to create and manage brands worldwide. We work directly with founders and senior leadership teams to build the most visible (and valuable) asset of any venture: the brand.



M I S S I O N

Saldanha helps ambitious brands (and people) reach their full potential.

V A L U E S

Integrity + Truth + Growth Mindset + Talent + Constant Improvement + Mutual Prosperity + Professionalism + Attention to Detail + Big Ideas






02. Expertise




F O C U S

#branding

Branding helps consistently distinguish an organization, its property, products, services and communications—enabling instant identification by its stakeholders. It’s not just a service we offer, it’s our primary area of expertise, study and passion. Errol Saldanha founded the world’s first branding association two decades ago and continues to advance branding as a specialized field today.


S T A R T - U P S

Launching new brands

We help brand-led visionaries that want to help people and the planet thrive. Our collaborative business model offers vital ‘brand capital’ when needed most—at the start. For ventures with high-potential, but inadequate resources, we consider licensing or equity arrangements in exchange for professional services and brand assets. New brands grow@saldanha.com


R E B R A N D S

Revitalizing established brands

Rebranding is an opportunity to reset. Every brand must evolve over time. Maintaining a clear and current identity is key to continued success. We help leaders utilize their brand as a leadership tool—to signal real organizational change. Respecting past brand equity, we keep what works and improve what doesn’t. Adapt and grow@saldanha.com




03. Approach





Enable brand recognition through:
simplification, distinction and consistency




S I M P L I F I C A T I O N

Simple isn’t easy. We dig deep to uncover true brand essence. Developed from decades of brand analysis, BrandingPoint® is Saldanha’s brand clarity process that generates instant understanding by symbolizing a core brand concept. This point-of-differentiation becomes the seed from which all brand expressions stem.

D I S T I N C T I O N

The world is full of indistinguishable organizations with similar offerings—desperately trying to convey their uniqueness with the same generic vocabulary. Overloaded by content, users rely on unique visual cues to distinguish one brand from another. We create iconic brand identifiers— differentiation tools that trigger thought and ensure recall.


C O N S I S T E N C Y

In times of constant change (restructuring, employee turnover, pandemics!) maintaining the integrity of a brand is no easy task. It demands attention to every detail. Every word, image and experience can build or erode a brand over time. Planned brand management helps remote teams deliver a brand consistently—online, offline and in person.






04. Services




A brand must register in the minds of busy people. We create the brand identifiers: names, words and images that consistently distinguish one brand from another.






▲ Seed

Brand Identification

+ BrandingPoint®
+ Naming/Taglines
+ Identity Design








04. Our Work





Alder | Learning Disabilities

Addus* | Developmental Disability Inclusion

BikewatchTO | Toronto Bicycle Safety

Communication Designers of Toronto (CDOT)*

Circul* | Tech Distributor

Command Type* | Education [name + design]

Covid Pause* | Title

Curo | Simplified Communications

DesignerDig* | Designer Search

Digital Migrations | Technology

Dunpar Homes | Real Estate Developer

Envirologo | Sustainable Packaging

Five | Interactive Technology

Hennie Bekker | Music Composer + Producer

IreneDream.com* | Vegan Illustrator

Irvine | Personal Logo

Lipshut* | Health

Mnimi | Computer Memory Modules

Nature Rules* | Unisource Enviro Rulers

Organized Office* | Grand & Toy Interiors

Preez | Fashion

Sail Toronto | Tall Ship Event

stereo-o.com* | Audio

Upper Canada | Decking

Veggiebrands* | Plant-Based Branding

Willpower* | Motivation

* Name created by Saldanha
† Client Randall Gerrard Van Gerwen

▲ Feed

Brand Communication

+ Communication Design
+ Custom Typography
+ Web/Social Media








 





Anima | Digital Radio

Apex | Compounding Pharmacy

The Casual Way | Retail Clothing

Elmvale Water Festival | Annual Event

Clearleaf Labs | Plant Extracts †

Telus | Employee Education

Canadian Vegetarian Association (CVA)*

Designmould | Architectural Mouldings

Dot Golden* | Digital Branding

EchoType* | Typography

Esti | Clothing Retailer

Global-Village | CBC Radio Program

HIROC | Healthcare Insurance Reciprocal

International Branding Association (IBA)*

Kater* | to your health

Monibank | Internet Banking

Nectar | Marketing Communications

Melitron | Manufacturing †

Pacione Motorsport | Race Car Team

Ripler | Telecommunications

Shake | Technology

Thinking 1999* | Royal Bank Annual Goals

Turning 2021* | The Year of Change

Uli | Personal Logo

Vaslav Productions | Music

Yes Logo* | Learning Resource

▲ Weed

Brand Management

+ Brand Standards
+ Stakeholder Relations
+ Consistency Audits








 





3Above | Design + Build

Beachealth* | Integrated Care

Communication Designers Association (CDA)*

Chalmers Mechanical | Heating + Cooling

Colour Research Society | Association

Cortree* | Online Education †

Denny Allen | Face the Media

Detour | Satellite TV

DramaWay | Theatre Arts Program

Elmvale Foundation | Environmental Research

Pillar of Excellence* | Scotiabank

Global Cafe | World Music Festival

Huard | Technology Consultant

Intena* | Self-Awareness

Liam Sharp | People Photographer

Mutabilis | Film Set Design †

NGen.ca* | Manufacturing †

Bank of Montreal (BMO) | E-Commerce Venture

Pluralegal* | Family Law

Plantabove* | Brand Accelerator

Rosedale Heights | School of the Arts

Squish | Wireless Technology

TNT Zone | Web Developer

Veunity* | Veg Community

Woodsworth College | 45th Anniversary †

Zoopad | Wireless Device




P O R T F O L I O

Growing Brands with simplicity, logic + wit

Spanning three decades, the above portfolio of brand concepts were all meticulously crafted in-house; utilizing distinct names, plain language and iconic imagery. Saldanha identities are always minimal, strategic and clever. Moving beyond branding theory, our core talent is coming up with the ‘big idea’ to drive brand growth.

N A M I N G

Better Names

Assembling that vital group of letters every venture needs: a better name. We professionally name organizations, products, services, websites, books, blogs, social media handles, campaigns—virtually anything that needs to be identified and more importantly, remembered. Need a better name? Say HELLO to Nameris at: www.nameris.com



O N L I N E

Digital branding

In a digital world (with over 4.5 billion interactions) a memorable brand is gold. Whether clients invest in a domain name, branded website or social media campaign, we work to consistently distinguish brands online, creating valuable digital assets. Hire us to create a memorable name or purchase an existing premium domain at: www.dotgolden.com








05. Learn

B R A N D I N G

Field Info

Area of expertise, study and passion. Errol Saldanha shares 30 years of branding experience and knowledge. Learn more: www.brandingfield.info



L O G O S

Yes Logo

Yes, the right logo makes all the difference. All about the most visible (and most valuable) brand identifier: the logo. Learn more: www.yeslogo.org



C O M M ( U N I T Y ]

Communication Design

We live in the information age, but information is not communication. Communication Design is design with a message. Learn more: www.communicationdesigners.com



T Y P O G R A P H Y

Command Type™

If you can Command Type, you can command attention: to yourself, to a brand, to any form of communication. Learn more: www.commandtype.com



S E L F - A W A R E N E S S

Intena™

Intena is a Self-study, Self-Awareness portal providing insights and inspiration to all. Learn more: www.intena.com







06. Connect



A M B I T I O U S ?

Work with us! Remotely—from anywhere in the world. Whether you need branding work or work in branding, we are always looking for like-minded partners, founders, entrepreneurs, or free agents ...



©1993-2023 Saldanha Inc. All rights reserved. The Saldanha logo, Growing Brands and BrandingPoint are trademarks of Saldanha Inc. ▲ @growingbrands All names and logos are the intellectual property of Saldanha Inc. and/or respective client or partner. Illustration by Irene Dream


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