Saldanha Inc. | Growing Brands

B R A N D I N G • P O I N T ®

What’s your point? Generate instant understanding by defining your core brand message.

Branding•Point® is a brand clarity process that captures the essence of who you are and what you do. This point-of-differentiation becomes the seed from which all brand expressions stem. Discover your brand’s true character. Schedule a initial online session: grow@saldanha.com

Brand = Character

Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. In fact, it would likely be very important in that situation. But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you. Character is the entity you are after you’ve chiseled and chiseled and have gotten past all the unnecessary material to what’s underneath. – Rohn

M A R K S

The following story illustrates the importance of a brand’s most visible mark—the logo.

The new CEO called a meeting with the company’s publicist and the designer. “This company needs to work on its image,” he announced. Looking at the publicist, he said, “First I want a brochure. You’ve got about 3,000 words to sum up what the company is all about, where we come from, and where we’re heading. Use words our clients will understand. Make it speak to them. Make it current. And don’t worry, you can change it next quarter.”

Then he turned to the designer. “From you we need a logo. Basically, you do the same thing as the publicist. Only you get to do it in one little symbol. A symbol that will be seen by a hundred times more people than will ever read that brochure. And, by the way,” he added, “I want something that will last forever.” – Adobe Magazine

Question Marks?

What if you had to carry a piece of paper with a mark on it everywhere you went?

What if every time you had to introduce yourself to someone new, you could only show your mark?

What if instead of words, you had to use this mark to communicate your purpose, strengths and values?

Would you take the time to carefully craft your mark or would you slap it together?

Would your mark be trendy or timeless?

Would your mark look like everyone else’s or would it distinguish you?

Would it identify you in a crowded airport to a complete stranger that you had to meet?

Would you give careful thought every morning to how you would use your mark throughout the day?

What if you had to consistently apply your mark to every object you owned?

How would you apply your mark to your jacket, house, car, phone or computer?

Would others know to return your lost or borrowed stuff because they recognized your mark?

What if your mark was so consistently distinguished that it could speak for you when you were not around?