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Growing Brands
SEED
Brand Strategy
Research & Analysis
Brand Positioning
Research & Analysis
Brand Positioning
FEED
Brand Identity
Name/Tagline Development
Logo Design & Applications
Name/Tagline Development
Logo Design & Applications
WEED
Brand Management
Brand Standards Documentation
Vendor Selection & Supervision
Brand Standards Documentation
Vendor Selection & Supervision
WHAT IS BRANDING?
It’s simple: branding = brand development. Branding helps consistently distinguish an organization, its property, products, services and communications — enabling instant identification by its stakeholders.
BRANDING APPROACH
Enable brand recognition through distinction and consistency. A brand must register in the minds of busy people — where time is short and memories are frequently overloaded, the most recognizable brands identify.
BRAND DISTINCTION
The world is full of indistinguishable organizations with similar offerings — desperately trying to convey their uniqueness with the same generic vocabulary. Surrounded by too much to see, hear and understand, people rely on unique verbal and visual cues to help them distinguish one brand from another. A brand becomes a verbal/visual differentiation tool — triggering thought and ensuring recall.
BRAND CONSISTENCY
In the face of constant change — restructuring, employee turnover, outsourcing — maintaining the integrity of a brand is no easy task. It demands strict control of the words, images, sounds and experiences that shape an identity over time. Internal and external resources must unite to manage and communicate the brand consistently across every medium.
